gtmcanon[1]

Volume I · AEO Tools

Peec AI Review

Peec AI tracks brand visibility in AI answer engines by running user-registered prompts daily against ChatGPT, Perplexity, Gemini, and AI Overviews, then parses responses for brand mentions, citation positions, and source URLs.

By Tiên Grünewald·2026-05-18·9 min read

Peec AI homepage showing the AI search analytics dashboard for marketing teams, including visibility, position, and sentiment metrics across competitor brands.

#What is Peec AI?

Peec AI is an AI search visibility platform that runs user-registered prompts daily against ChatGPT, Perplexity, Gemini, and Google AI Overviews, then parses each response for brand mentions, citation positions, and the source URLs the model used. It is built by Peec AI GmbH in Berlin, founded February 2025, and sits in the AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) category — adjacent to SEO, but optimized for a substrate where citation rate and share of voice across model responses matter more than page rank.

The product is deployed by marketing teams that want to instrument brand visibility in the AI substrate as a measurable channel. A team registers the prompts they care about — branded queries, category queries, head-term competitive comparisons — and Peec runs them daily, returning a dashboard of mention frequency, citation position, share of voice against competitors, and the source URLs each model used to compose its answer.

Facts

Vendor
Peec AI GmbH
Headquarters
Berlin, Germany
Founded
2025-02
LLMs (standard tiers)
Choose 3 of 7 · ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, Gemini, Grok
LLMs (Enterprise)
All models incl. Claude Sonnet 4 + GPT-5 Search
Refresh cadence
Daily
API
Enterprise tier
Pricing model
Four tiers · self-serve through Advanced
Starting price
€85/mo
Funding
≈$29M · Antler · 20VC · Singular
ARR
$4M · per Sifted · 2025-11-18

Verdict

gtmcanon recommends Peec AI for seed-to-series-B marketing teams that treat AI search visibility as a measured channel, can absorb per-model add-on costs for non-default LLMs, and do not need data on prompts they have not yet registered.

Bottom line

A focused monitor for marketing teams committed to AI search as a channel. Cheaper than the competition at the tier-list level. Multiply the posted price for full-model coverage and verify your retrospective-data needs first.

#Evidence and analysis

Three threads run through this review: pricing, what's structurally absent, and which buyer profile the workflow actually fits. Robbie Richards, an SEO operator with a public practitioner audience, framed why a tool in this category needs to exist — manual citation monitoring at any prompt-set scale is unworkable[3]. Peec compresses that work into a daily report. The question, then, is who that compression is for and what it costs.

#Pricing

Peec's published pricing runs four tiers, verified against the live pricing page on 2026-05-22[6]: Starter at €85 per month, Pro at €205, Advanced at €425, and Enterprise as a custom quote. Every standard tier lets a buyer pick three models out of seven (ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Perplexity, Gemini, Grok). Claude Sonnet 4 and GPT-5 Search ship only at Enterprise.

Pricing breakdown

TierPricePromptsLLMs included
Starter€85/mo50 promptsChoose 3 of 7 models
Pro€205/mo150 promptsChoose 3 of 7 models
Advanced€425/mo350 promptsChoose 3 of 7 models
EnterpriseCustom/moUnlimitedAll models incl. Claude Sonnet 4 + GPT-5 Search

Coverage of Claude, DeepSeek, or Grok runs €20 to €140 per month on top of the tier price, varying by tier[4]. Starter tier verified on Peec AI's published pricing page on 2026-05-22; Pro and Enterprise tier amounts cross-referenced against Marketer Milk's review[1].

The buyer's actual spend depends on model coverage. Teams that need four or more models pay an add-on per extra model: €30 per month on Starter, €70 on Pro, €140 on Advanced[6]. A Pro buyer who wants ChatGPT plus Perplexity plus Gemini plus Claude is paying €205 plus one €70 add-on, which only buys access to Claude at Enterprise anyway — so practically, full-model coverage requires the Enterprise tier.

“Additional platforms beyond the base four (ChatGPT, Perplexity, Gemini, AI Overviews) require add-on fees. This can significantly increase costs if you need comprehensive platform coverage.”
Mindy Faieta · Stateshift · 2025-11-18 [4]

Stateshift's Mindy Faieta named this dynamic at the tier-list level in late 2025: additional models beyond the base coverage are billable add-ons. The exact add-on prices changed in 2026; the observation that all-in costs exceed the posted tier still stands.

For marketing agencies, Peec publishes a separate set of four tiers built around a credits model, multi-client workspaces, and pitch projects for new-business pitches. The agency tiers reuse the €205 and €425 price points from the brand view but with very different feature mixes.

Agency pricing

Peec ships a separate four-tier pricing model for agencies, built around credits, multi-client workspaces, and pitch projects for prospect work. Prices and feature sets verified against the agency view on the live pricing page on 2026-05-22[6].

TierPriceCreditsNotes
Essential€205/mo10,000 credits/mo3 projects · 3 client seats · 3 pitch workspaces · 25 prompts per pitch
Growth€425/mo25,000 credits/mo10 projects · 5 client seats · 5 pitch workspaces · multi-country · 50 prompts per pitch
Scale€675/mo65,000 credits/mo25 projects · 7 client seats · 7 pitch workspaces · multi-country · 75 prompts per pitch
ComprehensiveCustom/moUnlimitedAll models incl. Claude Sonnet 4 + GPT-5 Search · API · MCP · SSO · Looker

Agency pricing reuses the €205 and €425 price points of the brand tiers but inside a fundamentally different model: credits replace prompt counts, client workspaces and pitch workspaces replace single-project access, and Scale at €675 supports up to 25 projects with 7 client seats. The Comprehensive tier mirrors the brand Enterprise feature surface.

#Structural limits

Two structural limits matter for buyer fit. First, there is no retroactive data. Ghiam, in the same review: "You cannot retroactively look at data that has not been tracked initially in Peec AI"[2]. A team adopting Peec today has no baseline for what its brand visibility looked like before adoption. The earliest data point is the day a prompt is registered.

Second, Peec is built for ongoing monitoring rather than market research. Tim Soulo, CMO of Ahrefs, sells a directly competing product (Brand Radar) and discloses that bias in his opening line. The structural observation he names — Peec is a monitor, not a research engine[5] — stands independent of the messenger. Teams that need to research a market they haven't yet entered, or audit competitor citations they aren't already tracking, are running into a workflow the tool wasn't built for.

Do not buy this tool if…

  1. …your AI search visibility question requires historical data from before you adopted the tool.

    Peec AI begins tracking from the moment a prompt is registered. There is no backfill from public crawls or historical model snapshots. The earliest data point is the registration date.

    See source [2] →

  2. …you need coverage of Claude, DeepSeek, or Grok at the published tier price.

    Only ChatGPT, Perplexity, Gemini, and AI Overviews are included in the default Starter, Pro, and Advanced tiers. Additional models are add-ons of €20 to €140 per month on top of the tier price, varying by tier.

    See source [4] →

  3. …your primary use case is pre-launch market research rather than ongoing brand monitoring of an established presence.

    Peec AI is designed to monitor a brand's performance against a registered prompt set on a daily basis. It does not include a research dataset of historical prompts, market-wide demand data, or competitor query intelligence.

    See source [5] →

How Peec AI compares

Peec AI vs Profound

Peec AIProfound
Founded2025-02 · Berlin2024 · San Francisco
Starter tier€85/mo · choose 3 of 7 engines · 50 prompts$99/mo · ChatGPT only · 50 prompts
Mid tier€205/mo Pro · 150 prompts$399/mo Growth · 100 prompts · bundled Agents + analytics
Engines at EnterpriseAll models incl. Claude Sonnet 4 + GPT-5 SearchUp to 10 incl. Claude, Meta AI, DeepSeek, Grok
Content generationNone at any tierAgents — 100 credits Starter, 400 Growth
Refresh cadenceDailyDaily
Best forTracker-only buyers who want broader engine variety per dollarBuyers who want tracker + content generation + crawler analytics

Pricing benchmark from Marketer Milk's published review[1]. The fully-cited Profound review and the long-form Peec AI vs Profound comparison both apply this rubric in greater depth.

The Profound benchmark only sets the upper bound. Peec sits inside a category that now contains a half-dozen serious tools, each tuned to a different buyer. The shortlist below names them and what each one is built for — full reviews ship under the same rubric.

Peec AI alternatives

Five tools sit closest to Peec AI on a buyer's shortlist. Three are direct AEO and GEO monitor competitors at different tiers; one positions cheaper for SMB use; one is a research engine rather than a monitor. Full gtmcanon reviews ship under the same rubric Peec AI was scored against — current research status is tracked at /aeo-tools.

Positioning summaries below describe each vendor's public claims; specific pricing claims are cited inline. Full rubric scoring lands with the published review.

  • Profound →

    Reviewed

    Enterprise AEO incumbent. San Francisco-based. Nine LLMs in default coverage. $499 Lite floor, custom Enterprise. $96M Series C at $1B valuation in February 2026.[1]

    For: enterprises with AEO budgets above $6,000/year, agencies billing AEO across 5+ clients·Not for: seed-to-Series-B teams; the $499 Lite floor is a real floor

  • AthenaHQ

    In research

    Smaller-team focused AEO monitor. US-based. Adjacent positioning to Peec at the start of the buyer journey.

    For: early-stage in-house teams that want a single workflow·Not for: agencies managing multiple brands at scale

  • Scrunch AI

    On the list

    Y Combinator-backed mid-market AEO monitor. US-based. Direct Peec competitor at the mid-market tier.

    For: mid-market teams that want a US-based vendor·Not for: enterprise procurement or EU data residency requirements

  • Otterly

    On the list

    European AEO monitor positioned in the lower price band of the category. Smaller feature surface than Peec; built for single-brand monitoring at modest prompt counts.

    For: SMB operators and solo marketers on a strict budget·Not for: mid-market and up, or teams needing full-model coverage

  • Ahrefs Brand Radar

    On the list

    Bundled with Ahrefs subscriptions. Built as a research engine rather than a daily-monitoring dashboard: competitor research, market discovery, citation-source analysis.[5]

    For: teams already on Ahrefs who need pre-launch market intelligence·Not for: monitoring an established brand presence as the primary workflow

Frequently asked questions

What is Peec AI?

Peec AI is an AI search visibility platform that runs user-registered prompts daily against ChatGPT, Perplexity, Gemini, and Google AI Overviews, then parses each response for brand mentions, citation positions, and source URLs. It is built by Peec AI GmbH in Berlin, founded February 2025.

How much does Peec AI cost?

Peec AI pricing has four tiers verified against the live pricing page on 2026-05-22: Starter €85 per month (50 prompts, choose 3 of 7 models), Pro €205 per month (150 prompts, 2 projects), Advanced €425 per month (350 prompts, 5 projects, multi-country, Looker Studio), and Enterprise custom (unlimited prompts, all models including Claude Sonnet 4 and GPT-5 Search, API, SSO). Additional models beyond the three included cost €30 per month on Starter, €70 on Pro, and €140 on Advanced.

Is Peec AI worth it?

For seed-to-Series-B marketing teams that treat AI search visibility as a measured channel and can absorb per-model add-on costs, yes. For teams that need historical visibility data from before adoption, or that want pre-launch market research rather than ongoing brand monitoring, no.

What is the difference between Peec AI and Profound?

Peec AI Starter is €85 per month and lets a buyer pick three of seven engines. Profound Starter is $99 per month and covers ChatGPT only. At entry the prices are comparable; Peec wins on engine variety. At Peec Pro €205 versus Profound Growth $399, Profound bundles a content-generation product (Agents) and AI-crawler analytics that Peec does not ship. Buyers choose between them by capability mix, not by tier-band.

Does Peec AI support Claude?

Claude Sonnet 4 ships only in the Enterprise tier on Peec AI. Standard tiers (Starter, Pro, Advanced) let buyers choose 3 of 7 models — ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Perplexity, Gemini, and Grok. Additional models beyond the included three are €30 per month on Starter, €70 on Pro, and €140 on Advanced.

Does Peec AI provide historical AI-search visibility data?

No. Peec AI begins tracking from the moment a prompt is registered. There is no backfill from public crawls or historical model snapshots. The earliest data point is the prompt registration date.

What are the best Peec AI alternatives?

The direct AEO and GEO monitor competitors are Profound (enterprise incumbent), AthenaHQ (smaller-team focus), Scrunch AI (mid-market, YC-backed), and Otterly (lower-price-band European monitor). Ahrefs Brand Radar sits adjacent as a research engine rather than a monitor.

#Methodology

Five operator quotes were cited, sourced from four independent voices: three independent operator-reviewers (Richards, Ghiam, Faieta) and one competitor's CMO with disclosed conflict (Soulo). No Reddit discussion of Peec AI was surfaced during research; the tool launched commercially in February 2025 and practitioner discourse on it remains concentrated on LinkedIn and operator blogs.

Pricing was verified against Peec AI's published pricing page on 2026-05-18 and cross-referenced against four third-party reviews dated August 2025 through March 2026. Vendor entity, address, and managing directors are sourced from peec.ai/legal/imprint, last updated 2026-02-05. Funding figures are from Sifted (2025-11-18) and Peec AI's own announcement blog.

This review was scored against methodology version v0.1. The rubric is forthcoming at /methodology.

Commission disclosure

Rate: $0. Verified 2026-05-18. No affiliate program identified at time of review. Re-verified per 90-day refresh cadence.

Sources

  1. [1]

    “Their Enterprise cost is what most tools in this space charge for their entry level plan, which is insane.”

    Omid Ghiam · Marketer Milk · 2025-08-06·permalink →

  2. [2]

    “You cannot retroactively look at data that has not been tracked initially in Peec AI.”

    Omid Ghiam · Marketer Milk · 2025-08-06·permalink →

  3. [3]

    “Monitoring sources and brand mentions across prompt sets of any size is insanely time-intensive.”

    Robbie Richards · LinkedIn · 2025-07-15·permalink →

  4. [4]

    “Additional platforms beyond the base four (ChatGPT, Perplexity, Gemini, AI Overviews) require add-on fees. This can significantly increase costs if you need comprehensive platform coverage.”

    Mindy Faieta · Stateshift · 2025-11-18·permalink →

  5. [5]

    “It's built to monitor your brand — which is fine if that's all you need. But if you want to understand a market before you enter it, research a competitor before they know you're looking, or discover which third-party sources AI trusts in your space, you need a research engine, not a dashboard.”

    Tim Soulo · Medium · CMO at Ahrefs · conflict disclosed · 2026-03-04·permalink →

  6. [6]

    “Brand tiers — Starter €85/mo (50 prompts, choose 3 of 7 models), Pro €205/mo (150 prompts, 2 projects), Advanced €425/mo (350 prompts, 5 projects, multi-country, Looker Studio), Enterprise custom (all models incl. Claude Sonnet 4 + GPT-5 Search, API, SSO). Additional models: €30/€70/€140 per month on Starter/Pro/Advanced. Agency tiers — Essential €205/mo (10K credits, 3 projects, 3 client seats), Growth €425/mo (25K credits, 10 projects, 5 client seats, multi-country), Scale €675/mo (65K credits, 25 projects, 7 client seats), Comprehensive custom.”

    Peec AI · Vendor pricing page (peec.ai/pricing) · 2026-05-22·permalink →

Revision history

  1. 2026-05-22Pricing corrected against live vendor pricing page. Starter €85/mo (was €89), 50 prompts (was 25). Pro €205/mo (was €199), 150 prompts. New Advanced tier €425/mo with 350 prompts, multi-country, and Looker Studio integration documented. Model coverage corrected: standard tiers let buyers choose three of seven models, not four default. Claude Sonnet 4 and GPT-5 Search confirmed Enterprise-tier only. Add-on prices corrected to €30/€70/€140 (was €20–€140). Vendor pricing page added as Source [6]. Inline Peec vs Profound comparison block facts and FAQ answers updated. Agency-pricing section added covering the separate four-tier model (Essential €205, Growth €425, Scale €675, Comprehensive custom) built around credits, client workspaces, and pitch projects.

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